Make the web work for you

John's insights into the what's going on on the internet, internet news and opportunities.

Tuesday, 30 October 2007

Great cheap websites (intended ironically, don't you think)!

Got a website? Great! Cheap too? Brilliant!!

Doesn't really create much business? You're probably glad you didn't spend too much money on having it designed/bulit! The internet, hey? Mugs game! :)

You won't be surprised to hear that I completely disagree. As many a success story will demonstrate, a website can be one of (if not the) most powerful tools in your marketing mix. But it really does take time, understanding and consideration, careful planning and execution to make a website that represents your organisation and all of the reasons for people to be interested in it.

Why do people what your product or your service? Does your website really capture that and convey it to your audience?

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