What do the users want?

In a very interesting article, The Register/Rackspace discuss the findings of "What makes the perfect website". It makes for good reading, although it does require a sign-up, anyone that is involved in design of websites would benefit from reading this. The document can be found at http://whitepapers.theregister.co.uk/paper/view/318/rackspace-the-perfect-website. I seem to remember the company publishing a very similar article a year or so ago, but the findings are still as pertinent now as ever.

They conclude with, what I suspect is a slightly tongue-in-cheek 'magic formula' but there are some very important issues raised - and all of which are identified by actually speaking to the people that will use the website. What a novel idea!