Make the web work for you

John's insights into the what's going on on the internet, internet news and opportunities.

Thursday, 29 May 2008

Is Google checkout the answer?

It looks as though it may well be. As long as you don't mind a user completing their purchase transaction away from your site.

Google's Checkout system is the most recent arrivals of the big checkout processing payment gateways. Worldpay and PayPal have lead the way for many over recent years, but with some agreesive marketing Google Checkout has made itself a force to be reckoned with.

I can't see a compelling reason to use anyone else. With great integration features, fraud checks, a powerful API, order tracking, linking to Google Analytics and savings for AdWords users it has a lot going for it!

Plus, everyone trusts Google! Seeing their badge across payment systems can be reassuring to customers that are unfamilar with your site.

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Wednesday, 14 May 2008

My new newsletter

Starting this month, I'm going to be writing a monthly new newsletter sharing thoughts and insights in to the web.

If you are running a website or involved in creating or maintaining websites, you are the target audience. So, I'd like to invite you to sign up at http://www.bluehat.co.uk/newsletter-signup.aspx.