Working in an industry that barely existed 15 years ago raises many questions that traditional businesses would never contemplate. Developing a brand over years, establishing a customer base and building a strong reputation are all activities that would typically work towards a long term success in business.
But with new businesses appearing online everyday, the marketplace doesn't stand still for a second. Online buyers have more choice than ever before and developing a formula that works one day isn't necessarily going to work the next. Having worked on a number of online marketing campaigns and in particular working with Google AdWords I was interested in reading .net magazine this month saying exactly the same thing about ebay. You really do need to stay on the ball with your entire online strategy to keep ahead.
Labels: Adwords, ebay, online brands, online marketing, online strategy